Alumni Perspectives

alumni [534798#1_8]Our alumni are widely recognized as pioneering the key innovations in the discipline of marketing. As indicated by the following testimonials, marketing at Fuqua played a key role in their ability to be leaders in the field.

Toby Hoden
Chief Marketing Officer
ING Investment Management

Toby Hoden is Chief Marketing Officer for ING Investment Management Americas, responsible for product and channel marketing, brand strategy, investment communications, eBusiness, and media relations. Prior to his current role, he was Senior Vice President and Chief Marketing Officer of ING US Financial Services, where he was responsible for all aspects of corporate marketing, including advertising, branding, sponsorships, multi-cultural marketing, market research, creative services and regulatory communications. Toby joined ING in 1998, and has served in a variety of roles within ING’s US businesses and at the corporate level. Toby’s previous experiences in financial services are with OppenheimerFunds, Citibank, and Chase. Toby holds a Bachelor’s degree from West Virginia University and an M.B.A. from the Fuqua School of Business of Duke University.

“My marketing coursework gave me the strongest of foundations in both theoretical and practical applications of the discipline.  To this day, it is that balance of the two that has helped to distinguish my marketing career across several different firms and in many differing leadership roles.”

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Jim Hummerstone
Global Head of Business Marketing
UBS Investment Bank

Jim Hummerstone is the Global Head of Business Marketing at UBS Investment Bank. After graduating from the Fuqua School of Business in 1992, Jim began his career in sports & entertainment marketing, working for a variety of different firms including Major League Baseball. He transitioned to financial services and has been with UBS for over 8 years where he leads the strategy and execution of marketing communications to the firm’s corporate and institutional clients. Jim lives in Connecticut with his wife Anna Maria (Lotuaco) Hummerstone (Duke MHA ’91) and their 4 children.

“The whole Duke experience was a terrific and memorable one. While the coursework was strong and the professors were top-notch, I thought the most valuable aspect was the teamwork approach that was encouraged among the student body. The listening skills, idea-sharing, and ability to tap into the experience of others are skills that I continue to utilize in my work today.”

Brad Kaplan

Brad is currently working on a content-based website dedicated to all things drinking well in the South (so a large percentage of you Fuqua alums should be in the target audience). He recently left Turner Entertainment Networks, where he was VP of Brand Development for TNT, TBS and Turner Classic Movies. Prior to Turner, Brad worked in strategic consulting with Zyman Group, and brand management at Yahoo! and Unilever.

“The coursework at Fuqua, from the actual topics to the team-based approach, was excellent preparation for a career in brand management and marketing strategy. Having the marketing basics down (the 4 P’s!) helped tremendously, and the exposure to case studies from diverse brands and marketing situations has served as a great reference point throughout my career.”

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Michael J. Locascio
President, Consumer Foods – Meal Enhancers
ConAgra Foods

Mike Locascio, president of Consumer Foods – Meal Enhancers at ConAgra Foods, is responsible for Hunt’s tomatoes, ketchup and pasta sauce, Ro*Tel tomatoes, Manwich sloppy joe sauce, Van Camp’s and Ranch-Style beans, and Rosarita refried beans.

Mike came to ConAgra Foods in 2007 from Kraft Foods, where he worked across the Cheese, Convenient Meals and Grocery sectors and was responsible for brands including Velveeta, Kraft Mayo, Stove Top Stuffing and South Beach.

Prior to joining Kraft, Locascio was with Price Waterhouse in the Audit and Business Advisory Services practice.

Mike earned a bachelor’s degree in Business Administration from the University of Notre Dame and a master’s degree in Business Administration from The Fuqua School of Business at Duke University.

“Earning my MBA from Fuqua has been instrumental in my marketing career. Fuqua’s holistic approach to education set the stage for leadership and marketing principles that I leverage on a daily basis.”

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Jeff Popper
Sr. Director of Marketing, Global Brand Strategy & Marketing
Hasbro, Inc.

Jeff Popper is a Senior Director of Global Brand Strategy & Marketing at Hasbro, Inc. He has been at Hasbro since 2001, leading beloved toy brands including Star Wars, Nerf and Play-Doh. From 2006-2008, he worked in International Marketing, heading up Preschool and Girls marketing with responsibility for all business outside North America. He is currently leading the Arts & Crafts business. Prior to joining Hasbro, Jeff spent nearly seven years at household products company Reckitt Benckiser, holding positions of increasing responsibility in marketing and new product development on such familiar brands as Lysol and Resolve. In addition to the Duke MBA, Jeff holds a BA in Economics from Vassar College. He resides in Medfield, MA, with his wife of 15 years, Alyson, and two young sons. Outside of work, he enjoys running, coaching youth sports, and is a wine enthusiast.

“While all of the marketing courses at Fuqua have served me well in my career, the one that stands out the most is Consumer Behavior. What it helped me realize is that at the core, marketing is about trying to understand and influence consumer behavior. So, no matter what brand I have worked on in my career, I always think back to that course and the lessons learned.”

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Jay Rebello
Vice President of New Business Development
Lowe’s Companies, Inc

Jay Rebello has served as the Vice President of New Business Development at Lowe’s Companies, Inc. since 2006.  His role focuses on building long-term growth opportunities for the company; and his responsibilities include the evaluation and development of new business models and partnerships, and leading the company’s Innovation Center activities.  Jay joined Lowe’s in 2001, and has held positions of increasing responsibility in various functions, including Services Strategy and Development, Strategic Planning, and Business Process Improvement.

Jay has over 18 years of experience in planning & development, finance, supply chain management, and operations.  Prior to joining Lowe’s, Jay held positions at Deloitte & Touche, LLP, I.B.M., and Fidelity Investments.  He graduated with a Bachelor of Arts degree in Economics from Vanderbilt University, and holds a Masters in Business Administration from Duke University.

“The marketing curriculum at Fuqua provides a great foundation for understanding the consumer mindset.  Today’s consumers are extremely well-informed, maintain incredibly high expectations, and have more choices than ever.  Fuqua recognizes the relentless challenge that consumer businesses face in keeping up with changing consumer behavior, and the marketing program brings deep expertise in this area.”

Erin Chamberlin
VP of Marketing
Caesars Atlantic City and Bally’s Atlantic City at Harrah’s Entertainment

Following graduation from the University of Virginia’s McIntire School of Commerce I moved to Chicago and worked for several years as an HR consultant.  Somehow I was able to overcome the Duke-UVa rivalry issues and enrolled at Fuqua, though you could find me in orange at Cameron for any UVa-Duke matchups!  I interned with Harrah’s through the President’s Associate program at our Kansas City property, and returned there full-time following graduation from Fuqua.  For the past several years, I have progressed within the Atlantic City region on the marketing side, adding various roles and responsibilities.  Today I am the Vice President of Marketing for two of our four Atlantic City properties – Caesars and Bally’s.  Together, my properties generate approximately $850M+ in revenues annually through a combination of gaming and non-gaming sources.  My responsibilities are broad and range from designing marketing programs and promotions to brand positioning and advertising campaigns, all of which are supported by our extensive analytics and CRM machine.  What I love about marketing is that it never stands still and you learn something new every day.

“I loved that my marketing coursework at Fuqua provided a balance between strategic theory and practical application, which has prepared me for the varied tasks of a marketer.  The marketing curriculum gave me a great marketing framework from which I can analyze and attack marketing problems both tactical and strategic.”