The Fuqua Marketing faculty are very active in research and publishing. These are among the areas of research that our faculty members are engaged in:
- Two-sided media markets
- Role of emotion in consumer choice and prosocial behavior
- Technology adoption decisions by consumers and firms
- Nonconscious processes influencing emotion, cognition, and behavior
- Psychological drivers of consumer behavior
- Design of communications to influence consumers’ health behaviors
- Dynamics of motivation
- Nonconscious outcomes of marketing actions
- Predicting and understanding choice/choice-based conjoint analysis
- Medical decision-making
- Internet marketing, including advertising marketing and targeting
- How individuals and entities use marketing information, innovation, alliances and relationships
- Marketing of technology products and durable goods
- Consumer protection regulation and its impact on consumer behavior
Papers
Rodrigo Dias – Marketing
- Spending and Happiness: The Role of Perceived Financial Constraints
Journal of Consumer Research, 2022 - Aha over Haha: Brands Benefit More from Being Clever than from Being Funny
Journal of Consumer Psychology, 2022
Holly Howe – Marketing
- Aha vs. Haha: Brand Benefit More from Being Clever than from Being Funny
Journal of Consumer Psychology, 2022 - Open Science Online Grocery: A Tool for Studying Choice Context and Food Choice
Journal of the Association of Consumer Research, 2022 - Being There without Being There: Gifts Compensate for Lack of In-Person Support
Psychology and Marketing, 2022 - Therapeutic Cannabis Use in Kidney Disease: A Survey of Canadian Nephrologists
Kidney Medicine, 2022 - Associations Between Resistance Training Motivation, Behaviour and Strength
International Journal of Sport and Exercise Psychology, 2021 - Body Image and Voluntary Gaze Behaviors Towards Physique-Salient Images
International Journal of Environmental Research and Public Health, 2021 - The Shifting Perspectives Study Protocol: Cognitive Remediation Therapy as an Adjunctive Treatment to Family Based Treatment for Adolescents with Anorexia Nervosa
Contemporary Clinical Trials, 2021 - Anger Damns the Innocent: The Paradox of Anger in False Accusations of Wrongdoing
Psychological Science, 2021
Nah Lee – Marketing
- Vertical versus Horizontal Variance in Online Reviews and Their Impact on Demand
Journal of Marketing Research, accepted
Siddharth Prusty – Marketing
- Robust Importance Weighting for Covariate Shift
Proceedings of the Twenty Third International Conference on Artificial Intelligence and Statistics, 2020
Jacqueline Rifkin – Marketing
- Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
Journal of Marketing, 2020 - How Nonconsumption Can Turn Ordinary Items into Perceived Treasures
Journal of the Association for Consumer Research, 2021 - “They’re Everywhere!”: Symbolically Threatening Groups Seem More Pervasive than Non-Threatening Groups
Psychological Science, 2022
Kelley Gullo Wight – Marketing
- Social Relationships and Consumer Behavior
APA Handbook of Consumer Psychology, 2022 - Secret Consumer Behaviors in Close Relationships
Journal of Consumer Psychology, forthcoming
Lingrui Zhou – Marketing
- Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
Journal of Marketing, 2022 - Aha vs. Haha: Brand Benefit More from Being Clever than from Being Funny
Journal of Consumer Psychology, 2022 - Better to Decide Together: Shared Consumer Decision Making, Power, and Relationship Satisfaction
Journal of Consumer Psychology, 2021
Awards
Jacqueline Rifkin – Marketing
- Co-Principal Investigator, The Jerome A. Chazen Institute for Global Business Research Grant 2022
- Best Talk Award 2022, Society for Consumer Psychology Conference (Interpersonal Relations & Group Processes Track)
- Early Career Faculty Award 2021, University of Missouri-Kansas City Emeritus College
Holly Howe – Marketing
- AMA Sheth Consortium Fellow 2020
- Society of Consumer Psychology, Best Poster Award – Beyond Persuasion: Developing a Framework of Communication Patterns in Joint Decision-Making